In South Korea, skincare isn’t just considered a self-care luxury: It’s a necessary and integral part of everyday life. Cardon’s cofounders saw that the need for skincare wasn’t just designated to women, either: Men need and love indulgent skincare routines, too. Taking their cues from years in the Korean beauty industry, the founders brought their knowledge stateside to provide a simple shopping experience for men, offering premium products at an approachable price.