Dr. Squatch Soap Co.
Jack Haldrup wanted a soap with a masculine appeal and scent along with natural health benefits, without harsh ingredients. What he found were shelves full of commercial products with hard-to-pronounce ingredients like Sodium Laureth and Sodium Laurel Sulfate. Figuring that guys shouldn't need a chemistry degree to know what's in their soap, he decided to create a solution: Dr. Squatch Soap Co.
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