Herschel Supply Co.

Herschel isn't just the name of a (damn good) bag company – it's the name of a small little town in Canada where a guy named Peter Macormack emigrated in the early 1900s. Three generations later in 2009, Herschel Supply Co. was born. Jamie and Lyndon Cormack named their startup after the tiny hometown that three generations of their family had grown up in, and started cranking out some of the best accessories the menswear world has seen. Today, they're a major player in the style scene, making gear that's affordable, style-conscious, and undeniably cool.