Ever notice that cheap bicycles are never so cheap after all? Between all the maintenance and repairs, it ends up being so much more. What's worse, all the good, technological innovations go into the high-end bikes, and those are only for the truly serious cyclists. What about the recreational peddler? The weekend gearhead? Priority Bicycles was founded with them in mind. Founder Dave Weiner aims for high quality, simple maintenance, and a build that’s affordable but doesn’t skimp on the high quality detailing. They’re made for the casual cyclist who's still serious about having a good ride.