Bob Holzer started out with a simple dream: to enjoy an evenly roasted marshmallow. That dream took him from a job rebuilding hydraulic jacks to inventing the Rolla Roaster in 1980. After being encouraged by friends to sell his campfire creation, Bob welded a couple TV antennas to forks, and set out with his dream. Soon, his dream sold 500 products. Then, 5,000. 35 years later Bob's manufacturing process has improved, but the purpose has stayed the same. Perfect marshmallows, every time.