Truff

TRUFF started as an Instagram account with a highly coveted handle (@sauce), where Nick Guillen and Nick Ajluni posted about food and pop culture. After the account took off, they decided to create an upscale, lifestyle hot sauce. Where they landed was Truff, a hot sauce made with real black truffles and spices. The duo has since added multiple flavors of hot sauce to the mix, and now carry mayo, pasta sauce, and oil, too.