There's nothing worse than being caught unaware. Your boss busting you for checking out a few minutes early is one thing, but when it comes to the great outdoors, being surprised can get dangerous — or at the very least, extremely uncomfortable. Fjällräven’s offerings ensure that you're ready for the elements, but with a sharp eye on modern styling that’s just as fit for braving downtown as it is the great outdoors.
Other than boasting an unpronounceable name, The Sweden-born company made their name on the G-1000 fabric, the ready-for-anything material your days demand. Typically used as tent material, G-1000 is made from tightly woven polyesters and cotton that's blended with Greenland wax. Back in 1960, Fjällräven founder Åke Nordin decided to make a jacket and trouser set with the material, laying the groundwork for the brand’s water- and wind-resistant outerwear.
The Övik Hoodie is one of Fjällräven's most versatile pieces. It's a new take on a classic hoodie and is made from a thick, organic cotton blend. The drawstring hood is G-1000 reinforced, ensuring this zip-up will last longer than similar pieces in your possession.