Get the best of both worlds with this American-made water soluble product. It’s designed for a medium hold that’ll last all day long, combining the texture and effects of wax with the pliability of a cream. Use it on all hair types and easily wash it out at the end of day thanks to its water base. Lightly scented, the products leaves a clean matte finish after styling.

Ingredients include water, ceteareth-25, PEG-40 hydrogenated castor oil, PEG-7 glycerol cocotte, octylacrylamide/acrylates/buty laminoethyl methacrylate copolymer, polysorbate-20, phenoxyethanol, caprylyl glycol, sorbic adit, fragrance, aminomethyl propanol

The small family team at Grant's lives and dies by the motto "style is everything." They try to bring that to all kinds of modern guys, from construction workers to investment bankers, with their old school-inspired grooming goods. They've built up the brand with little more than word-of-mouth endorsements, quality products, and a whole lot of dedication. And for them, quality is king — they stand toe-to-toe with all kinds of larger brands while refusing to ever compromise on the final product.