Prime Cream

Relying on the wind to cooperate is no approach to hair styling. Prime cream provides a medium-light hold, and a natural finish for short to medium hair lengths of every type and texture. The all-natural ingredients tame frizz and accentuate your natural look while moisturizing individual hairs and leaving behind a refreshing scent of mandarin orange.

The small family team at Grant's lives and dies by the motto "style is everything." They try to bring that to all kinds of modern guys, from construction workers to investment bankers, with their old school-inspired grooming goods. They've built up the brand with little more than word-of-mouth endorsements, quality products, and a whole lot of dedication. And for them, quality is king — they stand toe-to-toe with all kinds of larger brands while refusing to ever compromise on the final product.