You don't know soft until you've used a Kontex towel. The Japanese region of Imbari is known for making some of the softest, most durable towels ever thanks to the use of old weaving machines that channel traditional methods that have been passed on for generations. The 100% cotton towels maintain a fluffy texture and a subtle sheen, and are available in grey and beige.

Kontex is a Japanese textiles company that's known for using materials from the famous towel-making region of Imbari. Kontex towels are gently woven using old-world method that bring out the natural softness of the fabric while retaining durability.