Over the past half-century, McDonald’s rose to the top of the global food chain by localizing its menu items and locations, while simultaneously acting as a symbolic harbinger of Americana and modernity. McAtlas takes readers on a journey around the McWorld, a first-ever independent cataloging of the iconic restaurant chain’s modifications as it tailored itself to regional tastes and habits in order to survive and thrive.

Featuring photographs and research acquired through field work in over 50 countries, McAtlas is a must-read for the travel-obsessed, history buffs, and fans of the Golden Arches everywhere.

• A visual social anthropology of the largest and most popular restaurant in the McWorld
• Written by James Beard Award-winning photographer and writer, Gary He
• Includes over 200 photographs of localized items and locations around the world
• Featuring photographs and research acquired through field work in over 50 countries
• Some of the locations and items featured: McBaguette (France), McSki (Sweden), Kiwiburger (New Zealand), Cafe Imperial (Portugal), McSpaghetti (Philippines), Mequi 1000 (Brazil), McFalafel (Egypt), Sky Kitchen (Australia), Taro Pie (China), UFO McDonald’s (USA), McAloo Tikki (India), Teriyaki McBurger (Japan), McArabia (Saudi Arabia)