Fin Polo Hat, Navy

Somewhere, in the living room of a suburban home, a child has just discovered how to play the theme from Jaws on the piano. Somewhere else, a small white fin breaches the navy surface of a baseball cap. Easy and effective, this playful hat is shining example of how to say more with less, and announces your presence without sending everyone screaming.

Since 2005 Mollusk Surf Shop has been providing the San Franciscan beach scene with clothes and boards that have helped form the neighborhood's distinct style. In 10 short years the company's central surf shack has gone from a simple store to a nexus of creatives, where surfers and artists from the area come to cross-pollinate and further an always evolving community.