It's Not How Good You Are – It's How Good You Want to Be

An advertising legend's guidebook to making the most of yourself.

Self improvement is a tricky thing. Luckily, Paul Arden makes his approach – everything from professional problem solving to effective communication, breaking new creative ground, learning from mistakes, and lots more – extraordinarily easy to grasp and put into practice. It's a quick read, full of insight that you can pick up right away to turn timidness into talent. There are 40 illustrations throughout, too, to help you better visualize the concepts and more effectively take advantage of the advice.

  • (L) 7" x (W) 4.75"
  • Paperback
  • 128 pages
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