While some companies focus on adding more, Priority Cycles aims to simplify and streamline. Specifically, for buying and riding a bicycle. They firmly believe you shouldn't need to be an expert to purchase and enjoy a high-quality ride.
It's this dedication to creating a simple, high-quality bicycle build that lead to the implementation of their belt drive system. It's a special kind of bike chain setup that's designed to be rust-proof, never need a tune-up, and be completely grease-free (so you don't have to worry about staining your pants or hands). It also offers a smoother, more reliable, all-around better ride - it's a top tier touch that's usually only found on super expensive bikes.
The Priority Classic takes that belt drive and incorporates it into an upright, ultralight aluminum bike built for style, simplicity, and minimal maintenance. Delivered with assembly tools and everything you need to be riding in minutes, it's proof of how much more less can really be.