You may have heard of activated charcoal and it's near-magical purifying qualities. But you definitely haven't seen it like this before. PRNCPLS has included it as a key ingredient in this jet black toothpaste, designed to polish up teeth and help remove surface stains, so your smile can truly sparkle. Each tube is all-natural, with only plant- and mineral-based ingredients like activated charcoal, peppermint and wildmint essential oils, and tea tree oil. Isn't it time you treated your teeth to only the best?