Every year, an estimated 50 billion plastic bottles are dumped in American landfills. S'well wants to change that. Founded in 2010, S'well aims to rid the world of plastic bottles by providing everyone with a steel bottle they can keep forever. Able to retain temperatures both cool and hot, each bottle is a step toward less pollution and a better tomorrow. The company has also partnered with charities, working proactively to make the world a better place, one bottle at a time.