SVT-DE40 Watch, Matte Silver Dial

There are watches, and then there are display-worthy, stare-inducing, wrist-boosting timepieces. Tsovet's carefully built offerings are the latter.

The small California label packs extra sharp design into their finely tuned setups, which feature precise quartz movements that are built for precise accuracy and extended durability. Each of the brand's watches carries a five year warranty for the case, and a lifetime one for the battery. But you won't need either, since these things are as tough as they are pretty.

This refined chronograph, inspired by auto racing, uses contrasted accents and dual stopwatch faces for measuring those neck-and-neck finishes, as well as some cool visual contrast. The buttery leather band adds a put-together feel to the utilitarian-minded face, producing a suit-ready watch that can just as easily pinch hit on the weekend when you pull out some beat-up jeans and your softest t-shirt.

An obsessive eye for details is a necessity in watchmaking, but TSOVET takes that to the next level. Their elegant designs make a lasting impression without needing to speak loudly. The company in steeped in California's creative epicenter of design and engineering, and their watches show off every bit of care.