There are watches, and then there are display-worthy, stare-inducing, wrist-boosting timepieces. Tsovet's carefully built offerings are the latter.

The small California label packs extra sharp design into their finely tuned setups, which feature precise quartz movements that are built for precise accuracy and extended durability. Each of the brand's watches carries a five year warranty for the case, and a lifetime one for the battery. But you won't need either, since these things are as tough as they are pretty.

This simple field watch is inspired by standard issue versions from WWI infantrymen, with a pared-down face that carries a big pop of style.