The only thing that's firm about your body are those amazing biceps. Keep up the good work. But let's also get to work on firming up your face to get it looking fresher than ever. To help, grab the Hydrating Therapy from Urth. It's a calming facial gel that quickly absorbs into the skin and uses potent antioxidants to protect your face from environmental damage. The gel helps to reduce fine lines and wrinkles, keeps your skin firm and smooth.