The women-run bedroom essentials company was born from a kind of sexual frustration ⁠— towards an outdated, over-assorted, and gendered approach to what they believe should be a purely human experience. Essentially, Maude wants to simplify sex ⁠— and make it a whole lot more fun ⁠— for everyone. Needless to say, they're experts on the subject, and how it relates to art, culture, mental health, and more ⁠— and they publish these musings in a gorgeous digital magazine called the maudern.