Schott is an indelible part of modern American fashion — they're why jackets even have zippers. Started by two brothers making raincoats in a Lower East Side basement, they went on to provide the Air Force with bomber jackets in WWII, then turned around and helped cement James Dean and The Ramones as pop-culture icons.

Schott is an indelible part of modern American fashion — they're why jackets even have zippers. Started by two brothers making raincoats in a Lower East Side basement, they went on to provide the Air Force with bomber jackets in WWII, then turned around and helped cement James Dean and The Ramones as pop-culture icons.