It's easy to forget about the applicator. If you want to spread jam on toast, you need a knife. If you want to put oil in your beard, you need a brush. The CanYouHandleBar brush has a wood handle with horsehair bristles. It penetrates the beard while massaging the skin underneath, and evenly distributes the oil so every follicle receives all the nourishment it needs. What were you going to do with that oil? Splash it on and hope for the best? If you want people to take your beard seriously, then you should too.