Pomade, Original

Launched in 2009 but inspired by the old school pomades of your grandfather’s youth, this product can handle your hair. It’s the original formula complete with superior holding power for strong structure. Comb it in wet for the best application and easily wash it out thanks to its water soluble base. It’s lightly scented with a custom almond blend, so your hair will smell as amazing as it looks.

Ingredients include water, ceteareth-25, PEG-40 hydrogenated castor oil, PEG-7 glycerol cocotte, octylacrylamide/acrylates/buty laminoethyl methacrylate copolymer, polysorbate-20, phenoxyethanol, caprylyl glycol, sorbic adit, fragrance, aminomethyl propanol

The small family team at Grant's lives and dies by the motto "style is everything." They try to bring that to all kinds of modern guys, from construction workers to investment bankers, with their old school-inspired grooming goods. They've built up the brand with little more than word-of-mouth endorsements, quality products, and a whole lot of dedication. And for them, quality is king — they stand toe-to-toe with all kinds of larger brands while refusing to ever compromise on the final product.