Save ice and keep your wine cooler longer with this awesome innovation in imbibing — a wine cooler with a modern twist. Instead of filling the cooler with ice, simply dunk the whole thing in cold water for 60 seconds. Take it out, and enjoy up to four hours of chilled wine. After it's dunked, the cooler retains low temperatures even as the water evaporates. Open air actually helps it stay colder, so picnics and BBQ's are the ideal environment for the invention. The matte exterior is also perfect for penning your name or doodles in chalk.