Celebrating the style and heritage of Stetson, one of America’s oldest and most iconic brands, this beautiful book features the full range of its classic, handcrafted hats and the stylish ways cowboys and artists, movie stars and pop stars, jazz musicians and country singers have worn them over the years.

Heirloom objects, these hats are still handcrafted, and the book explores the couture-like way they’re created, including the many ways they can be customized and individually shaped.

• An exciting and stunning chronicle about America’s most important heritage brand
• Features iconic figures sporting Stetson, including Georgia O’Keeffe, Patti Smith, Lyndon Johnson, and more
• Includes essays by cultural historians contextualizing the significance of Stetson in American culture
• Highlights key moments and trends in American history and culture along the way
• Features evocative archival imagery and glamorous advertisements
• Foreword by Laird Borrelli-Persson
• Contributions by Douglas Brinkley, Jay Fielden, Glenn Kenny, Lyle Lovett, and Mark McKinnon